Frequently Asked Questions
Many companies are unfamiliar with the intricacies of everything the internet can offer. Websites are more than just portals to advertising your product or service, they are in many cases, the identity of your brand. To the younger generations who have now grown up with technology in a way that the older generations could never imagine, a website is the most important part of a company's image to the younger crowd. It is also an increasing efficient way to market and advertise both for large and small companies. Below we offer a list of some of the most frequently asked questions of start - up companies and small businesses new to the internet world, but may serve as informative to even more experienced internet based companies who use some but not all of the avenues to market and brand their product or service.
What is Internet Marketing and how do you do it?
Good question! Loosely defined, Internet (or online) marketing is using the web to promote your business. More specifically, it involves driving qualified prospects to your web site, where they can gather product information, contact you, or purchase directly off the site. Aspects of Internet marketing include Search Engine Optimization (SEO) (so prospects can find you easily on search engines and directories), Paid Search advertising, online advertising, email campaigns, public relations, competitive intelligence and partner negotiation.
What Internet Marketing Consulting services do you provide?
GCWS offers various Internet marketing consulting services ranging from development of online marketing plans to strategic link exchanging and affiliate programs.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of choosing targeted keyword search terms relevant to a web site, merging the selected terms into the content, structure and code of a site such that the site becomes search engine friendly, making efforts to get other sites to link to yours, and then providing care and maintenance over time to ensure that the site’s search engine rankings increase and can be maintained at the top ranked levels in the most popular search engines and directories. Since search engines are one of the primary ways Internet users find web sites, to assure a competitive position in the marketplace it is critical for organizations to include search engine optimization as an online marketing priority. GCWS’s SEO services have successfully obtained Top 20 page rankings 86% of the time for its clients.
What is Pay-Per-Click advertising?
Also known as “Paid Search” or “Sponsored Listings” or “Keyword Bidding,” paid placement within keyword search results is the primary way to swift and guaranteed visibility. GCWS’s ROI-focused pay-per-click (PPC) campaign management services provide expert campaign set-up and maintenance.
How much do your services cost?
Fees for services vary according to the type of work we are hired for. We work on an hourly basis, a project basis, or on monthly retainer.
How is Internet advertising more effective than traditional advertising?
Traditional advertising is hard to measure effectiveness. For instance advertise in a magazine with 100,000 readers and 4% will care about your message, of those 4%, 10% might be actual prospective customers and ½ of those might then actually call your firm or visit your establishment. For the cost of 100,000 eyeballs you see 200 new customers or 0.4 % conversation rate. Internet advertising is more effective because it is more targeted and most importantly it can be quantitatively tracked to see if it is working or not.
How do I know if I need a Database for my website"?
In most cases, the rule of thumb is: "If you have members, a large product/service list, or maintain records or leads online...you need a database. Our team of database architects and administrators can build you a database that fights your needs as well as create a personal control panel to easily control the information with in that database.
Is Flash really effective?
In a simple word...YES! Flash menus, banners, and logos, have proven to be very successful in capturing user's attention when used properly. Over 90% of all affiliate marketing ads are flash based. Affiliate marketing and banner advertisement is a multi-billion dollar industry, and has been utilizing the effectiveness of Flash for over 10 years.